Hoofer Sailing Club


In 2010-11, I served as the Marketing & PR Chair of the Hoofer Sailing Club at UW-Wisconsin. I was responsible for event marketing, recruitment, press releases, merchandise design, and also taught sailing, which was awesome. These t-shirt design examples were drawn by hand, then cleaned up in Photoshop, and vectorized and colored in Illustrator. The new designs revitalized sagging sales numbers, and merchandising sales grew by 550% that season.